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Instagram MCP connector

The Instagram connector brings your Instagram posts, stories, comments, hashtags and account insights into Claude, ChatGPT, Cursor and other AI clients, so your team can draft, publish and answer from the account it already runs.

  • How it connects. Connects over OAuth. The credential goes into a vault nobody reads back.

  • One address. https://api.elaichi.ai/mcp, the same for every user.

  • Their own access. An agent never gets more than the person it acts for.

How to connect

How to connect Instagram to Claude, ChatGPT or Cursor

Two steps, about a minute.

1

In Elaichi

Connect Instagram once

  1. Open Connections, choose Add connection, and pick Instagram.

  2. Optionally set Share with to give a team access, then press Connect.

  3. Supply your own Instagram app, then approve. Instagram needs an OAuth app you register yourself, so bring its client ID and secret. One person does this once for the organization.

The credential is vaulted. Nobody reads it back, not even the AI.

Add connection

Choose a connector.

instagram
Instagram
Attentive
Beamer
beehiiv
Bird
Buffer
2

In your AI client

Point it at one endpoint

Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.

Instagram MCP connector for Claude

  1. 1

    Open Customize, then Connectors.

  2. 2

    Press Add.

  3. 3

    Name it, paste the MCP server URL, then Continue.

    https://api.elaichi.ai/mcp
  4. 4

    Sign in and approve.

On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.

Instagram MCP connector for ChatGPT

  1. 1

    Open Plugins, then press the + button.

  2. 2

    Name it and paste the endpoint into Server URL.

    https://api.elaichi.ai/mcp
  3. 3

    Leave Authentication on OAuth, then tick the risk acknowledgement.

  4. 4

    Press Create, then sign in and approve.

Works on the web today. The plugin directory lives at chatgpt.com/plugins.

Instagram MCP connector for Cursor

  1. 1

    Open ~/.cursor/mcp.json.

  2. 2

    Add the endpoint under mcpServers.

    https://api.elaichi.ai/mcp
  3. 3

    Reload Cursor, then sign in and approve.

~/.cursor/mcp.json

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

Set up per machine, so repeat it on each computer you work from.

Connect Instagram to any MCP client

  1. 1

    Add the endpoint as a remote MCP server.

    https://api.elaichi.ai/mcp
  2. 2

    Sign in and approve.

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

The Elaichi Agent already has these tools, with nothing to set up.

Use cases

What teams do with Instagram through Elaichi

Every one of these runs inside the access the person already has, and lands in the same audit log.

  • Marketing

    Draft and publish the week's posts

    Hand an agent the captions and images for the week and have it create the posts, check them against the account's publishing limit, then publish on the go-ahead.

  • Social

    Find the hashtags worth using

    Search hashtags for a launch, see what the account searched recently, and pick a shortlist for the caption before it goes out.

  • Community

    Catch up on comments and reply

    Pull the comments on the latest posts, spot the ones that need a human, and post replies in the account's voice.

  • Support

    Spot customer problems raised on posts

    Read through comments and posts the account was tagged in, list anything that sounds like a complaint or a shipping question, and hand it to the support desk.

  • Brand

    Review tagged and collaborator posts

    See which posts the account has been tagged in and who is listed as a collaborator on shared posts, so partner content gets checked before it spreads.

  • Leadership

    Report on account reach every Monday

    Ask for last week's account insights, compare them with the posts and stories that ran, and get a short readout on what moved the numbers.

Try asking

  • “Show comments on our Instagram media from this week.”
  • “List Instagram stories published by the brand team.”
  • “Search Instagram hashtags for our spring campaign terms.”

See all 30 Instagram tools below

Compare

Elaichi vs Zapier MCP vs Composio for Instagram

All three can connect Instagram to an AI assistant, and all three have admin controls. They differ in where access lives and how you pay.

Elaichi compared with Zapier MCP and Composio for Instagram, by what to check
What to check Elaichi Zapier MCP Composio
Where the AI connects One address for the whole organization. https://api.elaichi.ai/mcp A server per member, created at sign-in. An MCP endpoint per team, or an SDK.
Control over Instagram tools Allow or restrict single Instagram tools, per role or user. App and action restrictions on the account. Role permissions, down to the action.
Record of calls One audit entry per Instagram call. A History tab of tool calls. A log of every tool call.
Single sign-on SAML or OIDC, plus SCIM, on Gold. SAML on Enterprise. SAML and OIDC on Enterprise.
Price $15 per user per month. 2 tasks per successful call. Billed per tool call.

Sources: Zapier MCP docs, security, usage; Composio docs, gateway, enterprise, pricing. Checked September 2026.

Longer take: Zapier MCP alternative and when you don't need an MCP gateway.

AI tools

Instagram tools for your AI agents

30 tools are ready to call through Elaichi's MCP endpoint the moment you connect Instagram, governed by the same roles, restrictions, and audit log as everything else in Elaichi.

See it in Elaichi

What connecting Instagram gets you

6 screens from the product, each doing one job for your Instagram account.

The agent

Ask about Instagram media in plain language.

Questions about media, comments and stories get answered from live Instagram records.

  • media
  • comments
  • stories
  • collaborators

Ask Elaichi to work across your apps.

Show comments on our Instagram media from this week.

List Instagram stories published by the brand team.

Search Instagram hashtags for our spring campaign terms.

Also runs in Claude, ChatGPT or Cursor

MCP clients

Claude, ChatGPT and Cursor reach Instagram.

One org MCP endpoint over OAuth, no SDK and no shared API key.

ElaichiMCP clients
Claude ChatGPT Cursor

Copy the endpoint

https://api.elaichi.ai/mcp
Client Connected by Status Last used
Claude
E

Emily Carter

• Connected 4 minutes ago
Cursor
M

Megan Brooks

• Connected 2 hours ago
ChatGPT
R

Ryan Hayes

• Connected Yesterday

Tool catalog

30 Instagram tools ready without custom code.

Media, media children, comments, collaborators, stories and hashtag search, all cataloged.

  • Update a Instagram Instagram media by ID
  • Delete a Instagram Instagram media by ID
  • List all Instagram Instagram media
  • Create a Instagram Instagram media
ElaichiTools
Tool Action Description
Update a Instagram Instagram media by ID Update Enable or disable comments on an Instagram Media by id. Returns: success. Required: id, comment_enabled. Live video Instagram Media not supported.
Delete a Instagram Instagram media by ID Delete Delete an Instagram Media by id. Returns: success, deleted_id. Required: id. Only supports non-ad posts, Stories, Reels, and entire carousel albums; individual carousel child media cannot be deleted separately.
List all Instagram Instagram media List List Instagram media objects on an IG User. Returns: id, uri, success. Required: ig_user_id.
Create a Instagram Instagram media Create Create an Instagram media container (image, carousel, story, or reel) for later publishing via the media_publish endpoint. Returns: id, uri. Required: ig_user_id. Containers expire after 24 hours; an account can create up to 400 containers per rolling 24-hour period.
Instagram Instagram media publish Publish Publish a previously created IG Container (single media or carousel) on an Instagram Business account. Returns: id. Required: ig_user_id, creation_id. The container must reach FINISHED status before publishing and expires if not published within 24 hours.

Toolboxes

Each team gets its own Instagram toolbox.

Toolboxes scope Instagram media, comments and stories tools to the team that needs them.

  • Social
  • Content studio
  • Community
  • Brand partnerships
ElaichiToolboxes
Name Source template Tools Created

Social toolbox

Instagram · media and stories

Instagram starter 18 Mar 4, 2026

Content studio toolbox

Instagram · media publishing and drafts

— 9 Mar 2, 2026

Community toolbox

Instagram · comments and replies

— 24 Feb 27, 2026

Brand partnerships toolbox

Instagram · collaborators and tagged media

Instagram starter 6 Feb 19, 2026

Campaigns toolbox

Instagram · hashtags and reach

— 31 Jan 30, 2026

Support toolbox

Instagram · comment triage

— 12 Jan 22, 2026

Shared connections

Teammates post to Instagram without a credential.

Connections show who linked each account and which teams and members share it.

  • Brand main
  • Campaigns EMEA
  • Community team
  • Regional APAC
ElaichiConnections
Connection Scope Status Access
IN

Instagram (Brand main)

Connected by Emily Carter

Personal • Active 1 team · 6 members
IN

Instagram (Campaigns EMEA)

Connected by Jake Morgan

Organization • Active 3 teams · 24 members
IN

Instagram (Community team)

Connected by Megan Brooks

Organization • Active 2 teams · 11 members
IN

Instagram (Regional APAC)

Connected by Tyler Reed

Personal • Needs re-auth 1 team · 3 members
IN

Instagram (Product launches)

Connected by Ryan Hayes

Personal • Active Not shared
IN

Instagram (Partnerships)

Connected by Ashley Parker

Personal • Active 2 teams · 9 members

Audit log

Every Instagram publish is on the record.

When, who, what happened, type and resource for each media and comment call.

  • When
  • Who
  • What happened
  • Type
ElaichiAudit log
When Who What happened Type

2 minutes ago

Mar 6, 2026, 3:10 PM

E

Emily Carter

emily.carter@northwind.io

Restriction Created Access

8 minutes ago

Mar 6, 2026, 3:04 PM

J

Jake Morgan

jake.morgan@northwind.io

Restriction Updated Access

14 minutes ago

Mar 6, 2026, 2:58 PM

M

Megan Brooks

megan.brooks@northwind.io

Role Assigned Access

20 minutes ago

Mar 6, 2026, 2:52 PM

T

Tyler Reed

tyler.reed@northwind.io

Instagram Users Updated MCP

26 minutes ago

Mar 6, 2026, 2:46 PM

R

Ryan Hayes

ryan.hayes@northwind.io

Instagram Media Created MCP

32 minutes ago

Mar 6, 2026, 2:40 PM

A

Ashley Parker

ashley.parker@northwind.io

Instagram Media List Toolbox

Launching soon

From answering questions to doing the work

A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.

Automations

A schedule drafts your Instagram digest.

Media and comments are fetched, grouped, drafted by an agent, approved, then posted back.

Instagram digest

Run 418 · started 2 minutes ago · on behalf of Emily Carter

  1. ✓

    Schedule

    Every weekday at 8:00 AM

    0.2s
  2. ✓

    Fetch media

    Instagram

    1.4s
  3. ✓

    Group by owner

    Transform

    0.1s
  4. ✓

    Draft the digest

    Agent step

    Ran with 4 tools, returned a structured summary

    6.2s
  5. Approve the digest

    Needs approval

    Assigned to Michael Brennan

    Approve
  6. Post the digest

    Instagram

    Queued

Collections and dashboards

Instagram media counts computed, not asked for.

Four metrics, 14 days of media created and a team breakdown, refreshed on schedule.

Instagram health

Refreshed 4 minutes ago · every 15 minutes · from the media collection

Live

Media

1,284 ↓ 12%

Comments

96 ↓ 8%

Needs attention

3 ↑ 2

Updated this week

412 ↑ 9%

Media created

Last 14 days

By team

Share of activity

Brand main 34%

Campaigns EMEA 27%

Community team 21%

Regional APAC 18%

FAQ

Frequently asked questions

How do I connect Instagram to Claude?

Connecting Instagram takes two steps: connect it in Elaichi, then in Claude open Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp as the endpoint. Instagram is a little different from most connectors because Instagram asks for an app registered in its own developer settings, so somebody on your team brings that app's client ID and secret into Elaichi once. After that, each person simply signs in to Instagram in the browser and approves access, with nothing else to generate.

Does Instagram work with ChatGPT and Cursor as well as Claude?

Yes. Once Instagram is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client and the Elaichi Agent. You connect Instagram once and every client picks it up.

What can an AI agent actually do with my Instagram data?

With Instagram connected, an agent can list the account's posts, stories and live videos, create and publish new posts, edit or remove a post, and read or reply to comments. It can also search hashtags, show posts the account was tagged in, list collaborators on shared posts, check how much publishing room is left for the day, and pull account insights for reporting.

Does connecting Instagram give the AI access to my whole account?

No. Instagram access follows the person who signed in, so an agent can only see and do what that person's Instagram account already allows. Elaichi can narrow that further, for example to reading posts and comments only, but it can never grant more than the person already has in Instagram.

Can my team share one Instagram connection?

Yes. One person connects the Instagram account in Elaichi and shares it with a team, and nobody else ever handles a password, client ID or secret. Each teammate still signs in to Elaichi as themselves, so every post published or comment answered through Instagram is logged under the person who did it.

Can I stop an agent from deleting or changing posts in Instagram?

Yes. In Elaichi, restrictions on Instagram work per action, so you can allow reading posts and comments while blocking publishing, editing or deleting. A blocked action is never shown to Claude, ChatGPT or any other client at all, so no prompt, however worded, can reach it.

What happens to an Instagram connection when someone leaves?

Offboarding a person in Elaichi ends their access to Instagram through every client at once. If they had shared an Instagram connection with a team, it keeps working for everyone else. Disconnecting Instagram once in Elaichi removes it from Claude, ChatGPT, Cursor and every other client together.

Does the Instagram MCP connector work with Gemini, Codex, Claude Code or other MCP clients?

Yes. Instagram is reached over the same MCP endpoint every client uses, so anything that speaks MCP can call it — Gemini, Codex, Claude Code, Windsurf, Cline, Zed and OpenCode among them — alongside Claude, ChatGPT, Cursor, and the Elaichi Agent. The tools on offer and the access behind them are identical whichever client asks. Only the setup screen differs.

Is Elaichi an alternative to Zapier MCP for Instagram?

Yes. Both let Claude, ChatGPT or Cursor use Instagram. Zapier MCP fits a team that already automates in Zapier, since each person signs in and acts as themselves in that account. Elaichi fits when IT wants one address for the whole company, per-tool rules by role, and a record of every Instagram call.

How is Elaichi different from Composio for Instagram?

Composio gives AI agents tools and sign-in handling across 1,000+ apps, for developers building agents or people using an assistant, billed per tool call. Elaichi gives a company's own people governed access to Instagram: one address, restrictions per role or user, and $15 per user per month. Both have role permissions and a log of every call.

Put Instagram in front of your team

14 days on Gold, no credit card. Connect it once and pick what each team can call.

Works with
Claude ChatGPT Cursor and any other MCP client, or the Elaichi Agent.
When the trial ends
Nothing is deleted. Connections, roles and the audit log stay where they are, so subscribing picks up exactly where you left off.